The successful sales preview of Sunway Serene recently saw 60 per cent sales booking within the first month from the event.
Sunway Serene’s lake view.
Dedicated ramp into Icon City from the Federal Highway.

SS8 in Kelana Jaya, along the Damansara-Puchong Highway (LDP), has seen a mushrooming of high-rise offices and residential dwellings over the years and many more developments are still coming up.

An ongoing project in the surrounding area which has changed the skyline is Icon City by Mah Sing Group Bhd.

New developments coming up in SS8 include Sunway Serene by Sunway Property located on a 6.9ha site adjacent to Western Digital in Sungei Way Free Trade Zone.

Sunway paid RM289 million, or about RM386 per square foot (psf), to acquire the land in 2015.

This was three to four times more than what Mah Sing paid for the 7.9ha land it bought in 2009 (at RM89 million, or RM104 psf) to develop Icon City.

Sunway had said it bought the 6.9ha land through an open tender, taking into consideration the development potential.

Sunway Serene is estimated to generate RM2 billion in gross development value (GDV).


Icon City.

It will feature, among others, two residential towers - Tower A (52-storey comprising 452 units) and Tower B (51-storey with 442 units).

Sunway Bhd property division (central region) senior general manager Tan Wooi Teong said the total GDV for Sunway Serene’s Tower A and Tower B was RM1 billion and the project would be completed in early 2022.

Tower A was launched recently and the take-up rate was overwhelming. Unit sizes ranged between 892 sq ft and 1,788 sq ft and were priced from RM807,000.

Sunway provides the Sunway Certainty Plus, which offers guaranteed loan, low downpayment and deferred payment until June 2020.

“Since our launch, we have registered more than 8,000 people. Their support for our re-imagination of urban living is encouraging, and we hope to see this trend continue for the launch of Tower B,” said Tan.

He told NST Property that Sunway Serene was competitively-priced considering the location, design, facilities and services.

The development overlooks the 6ha public lake and lush greenery of the 18-hole Subang National Golf Course.

Tan said Sunway had beautified the lake, transforming the waste pond into a scenic lake suitable for community and recreational activities.

Sunway has also built a 1.2km jogging track by the lake for residents and the public.

Tan is unfazed by the ongoing developments in SS7 and SS8, saying that the location of Sunway Serene was attractive and it was surrounded by mature neighbourhoods with many amenities.

“The project is 3km from Sunway City (in Bandar Sunway), which has more than seven million sq ft of facilities, including educational institutions, Sunway Medical Centre and Sunway Pyramid mall.”


Sunway Serene’s aerial view.

He said Sunway Serene was easily accessible and well-connected to LDP, Federal Highway, New Pantai Expressway, New Klang Valley Expressway, Shah Alam Expressway and Airport Road.

Also nearby are the Setia Jaya bus rapid transit and KTM Komuter stations as well as the Glenmarie and Kelana Jaya light rail transit stations.

“Sunway Serene is also close to the Sultan Abdul Aziz Shah Airport. To enable further accessibility, a 260m-long dedicated bridge is built to link major roads and highways directly to the development,” said Tan.

He added that a property like Sunway Serene, with its scenic view and facilities, would be attractive for upgraders, specifically families, around Klang Valley.

“This is especially for those who want to enjoy community living supported by a great environment and unparalleled facilities. Furthermore, Sunway Serene is suitable for families as it is equipped with a four-tier security system,” he said.

UNIQUE SELLING POINTS OF SUNWAY SERENE

Tan said Sunway Serene was different from other residential offerings as it was a lakeside development anchored on the placemaking philosophy.

He said the placemaking philosophy capitalised on the community’s assets, inspiration and potential, with the intention of creating public spaces that promoted people’s health, happiness and well-being.


Sunway Serene’s Lazy River.

“One of the main highlights of the development is the 24-hour infirmary operated by our sister company, Sunway Medical Centre, where a registered nurse is stationed at the infirmary to meet the needs of the residents within a safe and secured surrounding.

“The nurse will provide first aid and treat minor conditions such as fever, cough, gastritis and diarrhoea. In addition to convenient round-the-clock healthcare, the infirmary will also provide health screenings for blood pressure and glucose level.”

Tan said residents of Sunway Serene could enjoy more than 50 facilities.

The main attraction of these facilities are the sky gym and sky jacuzzi on Level 50 of Tower B. There will also be a sky lounge at Level 51 of Tower A and an observation deck at the rooftop.

There will be an innovative first-of-its kind facility deck on Level 6 that will house the longest lazy river in Petaling Jaya measuring 210m.

Within the deck, outdoor facilities include an Olympic-sized infinity pool, a herb reflexology garden, a multipurpose court, an open lawn, multipurpose hall, pavilion, barbeque terrace, pool sun bed, pool viewing lounge, outdoor gym, play area, mini water play area, cabana lounge, hammock garden, reading and leisure pod, a curvy bridge and a linear yard garden.

Indoor facilities on the same deck include games room, prayer rooms, management office, changing rooms, gym, function rooms, library, yoga room, lounge area, multipurpose room and theatre room.

ICON CITY

Icon City is being developed on land which previously housed Panasonic’s air-conditioner plant.

Mah Sing acquired the site in 2009 from Panasonic HA Air-Conditioning (M) Sdn Bhd.

Icon City, which has a GDV of RM3.2 billion, was launched seven years ago.

It is a mixed-integrated development comprising two serviced suite towers (Icon Residenz 1 & 2), two small office virtual office (sovo) towers (i-Sovo 1 & 2), one MSC Malaysia-status tower, 30 Jewels (seven-storey and eight-storey shop offices) and Neon Food Hub (single-storey and two-storey retail shops).

Mah Sing chief executive officer Datuk Ho Hon Sang said the first phase of Icon City was fully completed and more than 96 per cent taken up.

The GDV for Phase 1 is RM1.2 billion.

“Our products in Icon City have appreciated in price since their launches. The i-Sovo units (with built-up areas from 436 sq ft) launched in August 2013 had a selling price of RM870 psf. A bigger unit with a built-up of 745 sq ft is currently selling for RM990 psf. So, price appreciation is about 13.8 per cent.

“Our 30 Jewels was launched in 2011 with a price of RM653 psf. Today, the price of the shop office is RM998 psf, which is 34.6 per cent higher than the launch price,” Ho told NST Property.

He said Phase 2 was in the planning stage and was expected to be launched with an estimated GDV of almost RM2 billion.

Petaling Jaya is a well-established township with good roads and public transport as well as amenities. There are major highways connecting the township, major shopping malls, education facilities and medical centres.

“As such, Petaling Jaya is a sought-after location and there will always be demand for quality homes,” said Ho.

He said new families and young professionals viewed Icon City as an ideal development as it was surrounded by many facilities.

Investors or business owners, on the other hand, viewed Icon City as an ideal investment as the development had excellent accessibility and good frontage which could attract customers to their shops, he said.

“Icon City’s nine-storey Volt Tower, which has obtained MSC Malaysia status, is ideal for MSC start-up businesses as it has world-class information technology infrastructure, such as fibre-optic connectivity and 100 per cent power generator backup system.

“Businesses operating in the Volt Tower are also entitled to incentives and privileges under the MSC Malaysia Bill of Guarantees,” he added.