KUALA LUMPUR: Some 300 women entrepreneurs in Beladin are trained to develop their fashion and marketing skills in order to promote their products to international and local businesses.
The programme intiatied by the Women, Family and Community Development Ministry in collaboration with International Women’s Federation of Commerce and Industry ( IWFCI Malaysia) hopes to enable women to be financially independent by obtaining the skills through the programme.
Minister Datuk Seri Rohani Abdul Karim said the Beladin Fashion Center was created for single mothers and women from low-income families to empower their roles by providing their family financially.
“The programme’s selected students went through a two-week intensive class to sharpen their sewing and marketing skills in Singapore. It also helped them to learn how to market their products internationally.
“Through this project, we will source fabric from Singaporean manufacturers for the locals to tailor into clothes which they can do do at the Beladin Fashion Center here.
“The finished outfits will then be sold in Singapore and other countries,” said the member of parliament for Batang Lupar.
She added that through the programme the students who were involved will be role models to other local women in Beladin.
IWFCI Malaysia which was launched in April 8, 2016, is an international non-govermental organisation where Rohani currently serves as the NGO’s chairman.