From left, Ambassador of Italy Malaysia Cristiano Maggipinto, Chief Executive Of Ferrari Far and Middle East Hub, Dieter Knechtel, Team Principal , Scuderia Ferrari Formula One Team, Maurizio Arrivabene and Group Executive Chairman of Naza World Group Companies, Datuk Wira SM Faisal SM Nasimuddin launch the Ferrari showroom at Platinum Park. Pix by Hafiz Sohaimi

KUALA LUMPUR: Naza Italia, the sole authorised importer and distributor for Ferrari in Malaysia, has broken new ground with a second Ferrari showroom.

The new premises is located at Platinum Park in the central business district here.

For the last nine years, Naza Italia had been selling Ferraris from its headquarters in Petaling Jaya.

Ferrari said it had invested RM2.8 million in the new 289.4sq m showroom, which is on the ground floor of Tower 1, Platinum Park.

It consists of three car displays, a luxurious customer lounge and configuration room.

Naza World Group of Companies group executive chairman Datuk S.M. Faisal S.M. Nasimuddin said with significant growth in business, Naza Italia recognised the potential to extend Ferrari’s reach in the city centre.

“Substantial growth in business calls for an expansion that enables us to better serve Ferrari’s discerning clientele.

“To address that, we are making the brand more accessible with a showroom in this prime location. We have always been committed to developing and nurturing relationships with our customers, and know that it often means we go the extra mile so that they don’t have to.

“The Ferrari showroom at Platinum Park will assist us in reaching out and building customer connections,” he said.

Naza Italia had recently also opened the doors of its newly-renovated service centre in Petaling Jaya.

The state-of-the-art facility, which is directly behind the Naza Italia Showroom, is the nation’s only authorised service centre for Ferrari. The after-sales service centre was renovated according to the latest guidelines from Ferrari.

A total of RM5 million was spent on the facility and the upgrade is a reflection of Naza Italia’s commitment to the signature marque and clientele, which will allow the team to better serve its customers and accommodate future expansions.

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