Perodua sold nearly 100,000 cars in the first half of this year, registering a 2.4 per cent growth in sales compared to last year.
For the first six months of 2017, 99,700 cars were sold compared to 97,400 last year, giving Perodua a market share of 35.1 per cent.
Perodua president and chief executive officer Datuk (Dr) Aminar Rashid Salleh said all Perodua models led their respective segments with the Axia selling 32,600 units, followed by the Bezza at 28,300, Myvi at 24,000 units and Alza with 14,700 units.
"Also based on our internal observation, the total industry volume (TIV) has improved by 2.3 per cent to 284,200 for the first half of 2017 compared to 275,000 vehicles in the same period of 2016," he said.
Aminar attributed the increase in sales to aggressive sales campaigns done by nearly all automotive players as well as new models introduced. Left over 2016 stocks sold at a discount also contributed to the increase, he said.
He was speaking at the manufacturer's half year performance review held at Hotel Roya Chulan, here today.
"Despite the improvement in sales, we foresee that tighter lending guidelines will be our greatest challenge to overcome, as most of our customers are first time buyers," he said.
Aminar added that the manufacturer would also consider introducing an SUV to its model line-up.
"This is something we are seriously considering," he said.
The car manufacturer is also on target to achieve 202,000 sales this year.